About Us


Our team is a diverse group of theatrical marketing professionals with nearly fifty years of combined experience. We’ve created campaigns of all shapes and sizes. Our work has played on the ABC Super Sign in Times Square, led box office tidal waves and ushered in record home entertainment sales.

We make headlines.

We stop scrolling thumbs and specialize in smiles. Our work shakes the room in theaters, and makes commercial breaks the main event. We’ve won Clios and Golden Trailers and finished trailers and TV spots for every major studio and streamer.

We sell excitement. We sell goosebumps. Those chills you have? We sell those too. The Machine is the new voice in entrainment marketing.

Ed Morales

Ed Morales is the co-founder of The Machine and award-winning trailer and TV editor with nearly a decade of experience in theatrical marketing. He’s finished trailers and TV spots for all major studios and streaming services. As a result, Ed has extensive experience in theatrical, home entertainment, and digital campaigns. He’s worked on short films that have screened all over the world, including at the Cannes Film Festival in France. 

Morales has produced and cut content for Stranger Things, Bridgerton, Wonder Woman, The Pirates of The Caribbean franchise, Black Panther, Ant Man and The Wasp, Incredibles 2, Mary Poppins Returns, Coco, Moana, Rogue One, Star Wars: The Force Awakens, Star Wars: The Last Jedi, Kong, The Fifty Shades of Grey franchise, Robin Hood, Power Rangers and many more. 

Working alongside long-time friend and fellow Wisconsin native, Kendra Sommer, Ed is passionate about telling stories. 

Kendra Sommer from The Machine

Kendra Sommer

Kendra Sommer is the co-founder of The Machine Group. Before she started producing television spots, Sommer worked behind the scenes at the long-running entertainment program, Entertainment Tonight.

Kendra transitioned to producing the news at local affiliates across the country. In 2017, Sommer left the news cycle behind her and started her own agency that specialized in marketing the automotive & marine sectors. Sommer’s agency has worked with Mercury Marine, Brunswick, KIA, History Channel & Motortrend.

Kendra connected with long-time friend and veteran trailer editor, Ed Morales, and the pair decided to combine their mutual love of creating fast-paced, high-octane content and start a theatrical marketing company together.